Fashion is the most immediate and intimate form of self-expression. Faster than anything else, what we wear tells the story of who we are – or who we want to be. Yet even as fashion touches the lives of each and every one of us, it can seem mysterious. Who better to guide readers into the dizzying world of fashion than Frances Corner, Head of London College of Fashion and a leading expert on this rapidly expanding, increasingly global, always exciting industry? In 101 provocative entries Corner teases out the glorious intricacies and contradictions of an industry that simultaneously values technology and craft, timeless style and fast fashion, the bespoke and the mass-market, consumption and sustainability, cold-hard numbers and creative expression. From ‘Karl Lagerfeld and High-Tech Fur’ to ‘The White Shirt’ to ‘The One Trillion Dollar Business’, each entry offers a unique avenue into fashion and its impact, both positive and negative, on lives around the globe. Accessible, instructive and hugely enjoyable, this book will be essential reading for anyone involved in fashion, business, education and beyond.
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Does Fashion really matter?
Fashion matters for the economy, to society, and to each of us personally. Faster than anything else, what we wear tells the story of who we are―or who we want to be. It is the most immediate form of self-expression.
Yet even as fashion touches the lives of each and every one of us, its influence and the vast creative industry that it supports can seem mysterious to outsiders.In provocative and intriguing entries, Corner teases out the glorious intricacies and contradictions of an industry that simultaneously values technology and craft; timeless style and fast fashion; the bespoke and the mass-market; consumption and sustainability; cold, hard numbers; and creative expression. From “Shop ’til We Drop” to “The White Shirt” to “The One Trillion Dollar Business” each entry offers a unique avenue into fashion and its impact, both positive and negative, on lives around the globe.
- While some of us think, and claim that fashion is an elitist luxury meant only for the wealthy class, fashion emerges to be a basic requirement and part of our day to day life.
- To start with, Fashion plays a critical role into our human need for change and difference. It reflects our need to fit in and stand out.
- Fashion can outrage and alienate. For instance, the hoodie or burkini – Clothes can also liberate and represent democracy like the women trousers. All this can be the quality of adjustment and change embodied within fashion to express humanity.
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